At Integrate we are on a mission to unify brand experience and deliver curated customer journeys. The Integrate Demand Acceleration Platform provides the connectivity needed to execute precision demand marketing campaigns.
Precision demand marketing is a strategy essential for B2B marketers’ success. Why? Because B2B marketing operates on high stakes and buyers are increasingly harder to reach. Factor in the expectations for messaging that perfectly resonates at the optimal time and in the right channel--it makes for a difficult challenge for marketers to overcome.
Can you identify with these common issues facing B2B marketers today?
- The need to boost efficiency and do more with a shrinking budget.
- The pressure to drive better conversion rates and generate more pipeline.
- The importance of aligning brand and messaging within the customer journey.
Instead of hedging your bets with disconnected data, channels and messaging, improve your odds by targeting buyers already showing interest in what you sell. Integrate's Demand Acceleration Platform paired with intent signals from Bombora give B2B marketers a competitive advantage with improved efficiency and ROI across their campaigns.
Industry research reinforces the current reality:
- Gartner research finds that when B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers.
- At any given time, only 15% of your target account list (TAL) is in market considering a solution, meaning up to 85% of your ABM efforts could be focused on accounts that are unlikely to buy.
- GDPR and CCPA are making it more important than ever to capture a high quantity of opt-in leads that are early in their research and buying cycle.
The solution is straightforward and begins with the focus on precision in your targeting. Connecting Integrate's Demand Acceleration Platform to Bombora leverages Intent data to first identify the businesses showing an increased interest in the products and services that you sell, before targeting and activating that target account list with campaigns through the Demand Acceleration Platform.
What you’ll get from a precision demand marketing campaign.
Targeting your most interested buyers is a fundamental practice for good marketing. (It’s like being dealt a hand that’s stacked with all face cards.) The strategy and tactics can be applied by marketing teams of all sizes, because of its sustainability. Buyers will be more receptive to your message when it comes at the right time, and in the channel where they can throttle communication preferences. It ensures your compliance with data governance, puts limited yet valuable resources to work in an intelligent way, all while serving your customers’ needs on their terms.
If you are interested in utilizing the Demand Acceleration Platform with Bombora please reach out to partnerships@integrate.com to get started.
